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Experience 

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Samsara | April 2023 – Current

Senior Designer, Brand & Creative

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Jewish Federations of North America  |  August 2021 – April 2023

Brand Designer

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  • Executed organization rebrand for global nonprofit, including modernizing the logo, streamlining visual systems, and unifying 25+ unique initiatives into a single brand architecture

  • Managed brand launch by developing resources, standardizing templates, and meeting with 100+ communities and internal teams to scale rollout and deepen knowledge of new design systems

  • Produced marketing assets and crafted fundraising campaigns that effectively translated client needs and leadership vision into impactful visual storytelling, leading to $3B+ in raised funds

  • Created and directed identities for 3 international conferences reaching over 4,000 attendees, and turning mission-driven strategies into impactful solutions and print & digital deliverables

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Jewish Community Center of San Francisco | July 2018 – August 2021

Graphic Designer & Content Strategist

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  • Designed compelling brand guidelines and innovative marketing materials infused with the mission of a community-focused organization serving 75,000+ members annually

  • Crafted a data-driven communications strategy, creating and managing content across Instagram, Facebook, Twitter, and LinkedIn, resulting in a 4,400% increase in engagement

  • Developed website’s UI/UX through creation of interactive elements, brand applications, photography curation, and user-centered wireframe, resulting in a 15% boost in conversion rate

  • Guided cross-organizational teams and community members through design thinking process, fostering impactful brainstorming and developing innovative solutions

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Oregon State University Program Council  |  July 2016 - June 2018

Project Manager

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  • Managed 6 large-scale event projects, coordinating vendors and talent, managing entire contract lifecycle, and servicing 40,000+ attendees and managing $800,000+ in budget

  • Art directed team of 4 designers in production of brand, promotional materials, and event assets

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Education

 

Bachelor of Arts in Art History & Design
Oregon State University

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Skills

 

Adobe Illustrator, InDesign, Lightroom, Photoshop |  Content Strategy | Copywriting | HTML | Figma | Digital Asset Management | Email Marketing | Digital & Film Photography | Video Editing

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